Better Career (2024)

Charity rebranding

Last year I was partnered with the start up Better Career based in Zimbabwe.

They help young people all over Africa to progress in taking the first steps in their career. They had no real design concept, and used a lot of Canva content. I decided to create a new logo that better represented the brand, something more personal. Then created some brand guidelines for future designers to use for social media consistency.

The branding needed to be approachable yet professional, we opted for solid bright colours and a playful font to tie this together.