‘AAAhhhHH!!!’ Camberwell College of Arts Graphic Design Degree Show Identity (2022)
Wheatpaste A3 in PeckhamSecond size A1 Poster
My design team were voted by our tutors and peers to design the Degree Show identity in 2022. We wanted to reflect on the ‘ups and downs’ of a Covid degree/ feelings of uncertainty of graduating. The rollercoaster inspired theme ‘AAAHhhhh!!!!’ was created.
First concept drawing Stickers made for the show
IdentitySocials
I worked on the poster designs alongside Sophie Whittman, I wanted the posters to feature lots of different typefaces and spiral towards the audience but we simplified the typeface over time.
After a mostly digital university experience, we felt it crucial to print the posters and wheatpaste them around the South East area to advertise our show in a real world setting.
I also conceptualised creating video interviews of my peers on rollercoaster rides, as a rather literal exploration of the exhibitions theme.
The team and I took turns doing these interviews and they worked really well as a tool for engagement on socials.